Catman Academy


in Moscow

Catman Academy is a comprehensive category management education program producing ready-to-execute catman professionals both for retail and manufacturing companies.

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August 28-29 2018
Open Catmania

The program gives a helicopter view of all available category management solutions across all levels of the company. And you get to experience both sides!

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«In Catmania, we view the category through the prism of satisfying the customers’ needs»
Vadim Korsunsky

Trainer of the Catmania program

Mania
Products
Catmania

Category strategy based on shopper understanding

Practice on simulator

For Key account managers and Category managers.

Mar-Pro

Grow business through added value creation.

Practice on simulator

For Key account managers and executives

Catman Academy

Category management tools

1 stage: theory + case practice

2 stage: practice on simulator

For newcomesr and those who want to use more catman tools.

Mission
Mission

We make shopper experience better and easier ensuring its convenience, promptness and simplicity through collaborative education for retailers and suppliers. We exist to make collaboration between retailers and suppliers beneficial, effective and easy-to-understand for both sides. This leads to better quality of life for shoppers all over the world.

Results

We develop the world's best business simulations for retail business. In our collaborative education programs, we have recreated the market with realistic industry environment and external conditions. Mania programs transform the skills of FMCG and retail professionals and lead to qualitative growth of business KPIs right after the training.

Testimonials
Testimonials
Jun Yang
Customer Led Category Management Manager, Metro AG
“Mar-Pro is not only the best business simulation I have ever had in my career, but also the first course that gave me the full visibility of the relationship between manufacturer and retailer from ...
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Martin Dubreuil
Senior Global Category Manager, Corporate Fruits & Vegetables at Metro AG, Spain
“I really enjoyed the training session of Mar-Pro as it provides a comprehensive realistic gameplay which reflects real relationships in business. Although I am experienced enough in business topics...
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Виртуальная бизнес-симуляция
Погружение в мир бизнес-симулятора Mania
Mar-Pro
Mar-Pro

Mar-Pro is a unique solution helping you to enhance your competitive advantage and create a win-win relationship in the classroom and in real life.

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Marcel Corstjens
Professor of marketing
INSEAD Business School
Mar-Pro is a 2,5 days business education program for FMCG retail focusing on the creation of added value and the change of attitude.
Program was created by Marcel Corstjens.
Advantages:
The program provides hands-on negotiations experience both from the retailer’s and the supplier’s perspective.
The participants get to analyze how each of their actions influence their company’s profit and how it reflects on the partner’s profit.
Mar-Pro brings a positive return on investment (ROI+).
The world's leading experts share their knowledge of key principles and strategies of FMCG retail.
Enrol to the course
Catmania
Catmania
Business Simulation

World’s first and only category management business simulation and education solution.

Learn more about the program
Lubov Kelbakh
Catmania program Director
The purpose of the program:
Catmania Business Simulation is a unique tool simulating the life-like market conditions with manufacturers, retailers, shoppers and their individual choices.
Advantages:
The first and only category management business simulation in the world
Study the tactics of 4P (Product/Price/Place/Promotion) which will lead to successful shopper management
Get the full range of solutions for category management on every level of the company
Experts
Experts
We are proud to have the best of the best in our team – the world class experts in business education, retail, category management, shopper insights, logistics and negotiations.
Marcel Corstjens
Professor of marketing INSEAD International Business School
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Mark Taylor

Trainer, consultant and writer

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Jean-Jacques Vandenheede

European Business Insight Director, Nielsen Company

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Alexander Isaiev
Executive Director Mania Business Simulations
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Lubov Kelbakh
Program Director
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Anton Lazarev
Head of business simulation development team
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Aya Tonoyan

Trainer

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Leonid Gutin
Category management expert
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Vadim Korsunsky

Vice-President International Business Development Mar-Pro and Catmania, trainer Mania Business Simulations

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Our clients
Our programs were highly appreciated by employees of the following companies
Contacts