The program gives a helicopter view of all available category management solutions across all levels of the company. And you get to experience both sides!
Head of the Catmania program
Unique business simulation for retailers and manufacturers. The program will arm you with instruments for creating additional value for brandowners' and retailers' businesses. It changes the attitude!
Professor at INSEAD Business School
Catman Academy is a comprehensive category management education program producing ready-to-execute catman professionals both for retail and manufacturing companies.
The Head of The Catman Academy
MANIA Business Simulations is a developer of unique business simulation programs and the provider of innovative FMCG and retail education. The programs have already been conducted in more than 20 countries around the world. We offer a unique education process – modern, creative, motivating and practice-based.
Mar-Pro, Mania's flagship program, is included in Executive MBA curriculum of leading International business schools. It has also been selected as the key educational activity for FMCG retail professionals by ECR National Initiatives.
Founded in 2014, Mania Business Simulations had been created around Mar-Pro, its flagship business simulation product, developed by Marcel Corstjens, professor of marketing at INSEAD Business School, in collaboration with the top talent of International FMCG market. Today, the company has already educated more than 500 retailers and FMCG professionals.
We make shopper experience better and easier ensuring its convenience, promptness and simplicity through collaborative education for retailers and suppliers. We exist to make collaboration between retailers and suppliers beneficial, effective and easy-to-understand for both sides. This leads to better quality of life for shoppers all over the world.
We develop the world's best business simulations for retail business. In our collaborative education programs, we have recreated the market with realistic industry environment and external conditions. Mania programs transform the skills of FMCG and retail professionals and lead to qualitative growth of business KPIs right after the training.
|You can look into the future|
|Your mistakes cost nothing|
|You get new skills|
|You get to participate in a fascinating, fun and fast-paced program which lets you "walk in your partner's shoes"|
|The program strengthens the relationships and creates a stronger team|
Mania programs are available all over the world
Mar-Pro is a unique solution helping you to enhance your competitive advantage and create a win-win relationship in the classroom and in real life.Learm more about the program
INSEAD Business School
|The program provides hands-on negotiations experience both from the retailer’s and the supplier’s perspective.|
|The participants get to analyze how each of their actions influence their company’s profit and how it reflects on the partner’s profit.|
|Mar-Pro brings a positive return on investment (ROI+).|
|The world's leading experts share their knowledge of key principles and strategies of FMCG retail.|
World’s first and only category management business simulation and education solution.Learn more about the program
|The first and only category management business simulation in the world|
|Study the tactics of 4P (Product/Price/Place/Promotion) which will lead to successful shopper management|
|Get the full range of solutions for category management on every level of the company|
A comprehensive category management program producing ready-to-execute catman professionals both for retail and manufacturing companies.Learn more about the program
- Best global practices and experts
- Unified concept of collaborative education regardless of the sponsor
|Applied skills and the opportunity to assess the quality of decisions and to see the results through business simulation.|
|Collaborative education and implementation of projects with the help of independent side|
Trainer, consultant and writer
Vice-President International Business Development Mar-Pro and Catmania, trainer Mania Business Simulations
European Business Insight Director, Nielsen Company