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Catman Academy

in Moscow

Catman Academy is a comprehensive category management education program producing ready-to-execute catman professionals both for retail and manufacturing companies.

Enrol now
«Category management is impossible without deep knowledge and understanding of how to combine category roles for the best results»
Olga Savushkina

The Head of The Catman Academy

Mania Business Simulations

Simulation-based educational programs for FMCG and retail markets.


Category strategy based on shopper understanding

Practice on simulator

For Key account managers and Category managers.


Grow business through added value creation.

Practice on simulator

For Key account managers and executives

Catman Academy

Category management tools

1 stage: theory + case practice

2 stage: practice on simulator

For newcomesr and those who want to use more catman tools.


We make shopper experience better and easier ensuring its convenience, promptness and simplicity through collaborative education for retailers and suppliers. We exist to make collaboration between retailers and suppliers beneficial, effective and easy-to-understand for both sides. This leads to better quality of life for shoppers all over the world.


We develop the world's best business simulations for retail business. In our collaborative education programs, we have recreated the market with realistic industry environment and external conditions. Mania programs transform the skills of FMCG and retail professionals and lead to qualitative growth of business KPIs right after the training.

Why choose business simulations from Mania?
You can look into the future
Your mistakes cost nothing
You get new skills
You get to participate in a fascinating, fun and fast-paced program which lets you "walk in your partner's shoes"
The program strengthens the relationships and creates a stronger team
Мир Mania
Mania World

Mania programs are available all over the world

Our clients
Our programs were highly appreciated by employees of the following companies
Jun Yang
Customer Led Category Management Manager, Metro AG
“Mar-Pro is not only the best business simulation I have ever had in my career, but also the first course that gave me the ...
Martin Dubreuil
Senior Global Category Manager, Corporate Fruits & Vegetables at Metro AG, Spain
“I really enjoyed the training session of Mar-Pro as it provides a comprehensive realistic gameplay which reflects real rel...
Catmania for PepsiCo
During the spring of 2017 our team ran two Catmania programs for one of the largest international FMCG companies - Pepsico. As a result of the programs, our clients prepared a video report on the results of the training. The participants noted the emotional involvement and practicality of the information received. As before, Trust is the main driver for the development of any relationship. We thank our partners for their trust to our team!
04 July 2017
Why does Mark Taylor love Mar-Pro?
Why does Mark Taylor, who is a world expert of FMCG - retail and bestselling author of "Who Killed the Category Management" - love Mar-Pro? He will answer in person.
Mania World of Business Simulations
What is the Mania business simulation?
Reviews about Mar-Pro in Istanbul
GfK Turkey in cooperation with Mania Business Simulations and ECR conducted Mar-Pro business seminar, which took place in Istanbul (Turkey) on 7th of July 2015. During the day, 18 participants had a chance to see, how their actions would influenced on profit and sales of their company and business partner company. Participants were represented as well as retailers and manufacturers: ColgatePalmolive, Pinar, Evyap, Sütaş, Henkel, CarrefourSA and Watsons.
7th of July 2015
Reviews about Mar-Pro in Istanbul
Yücel Türkmensoy, Merchandise Director, Watsons is talking about Mar - Pro.
7th of July 2015
Reviews about Mar-Pro in Istanbul
Evangelos Matthaiopoulos, Head of Shopper Insights Consumer Panel and Custom Research, GfK is speaking about Mar - Pro.
7th of July 2015
New testimonials about Mar-Pro
What Mark Taylor, Declan Carolan, Mateusz Boruta, Vadim Korsunsky think about Mar-Pro? Shall Mar-Pro bring you a positive ROI?

Mar-Pro is a unique solution helping you to enhance your competitive advantage and create a win-win relationship in the classroom and in real life.

Learm more about the program
Marcel Corstjens
Professor of marketing
INSEAD Business School
Mar-Pro is a 2,5 days business education program for FMCG retail focusing on the creation of added value and the change of attitude.
Program was created by Marcel Corstjens.
The program provides hands-on negotiations experience both from the retailer’s and the supplier’s perspective.
The participants get to analyze how each of their actions influence their company’s profit and how it reflects on the partner’s profit.
Mar-Pro brings a positive return on investment (ROI+).
The world's leading experts share their knowledge of key principles and strategies of FMCG retail.
Enrol to the course
Business Simulation

World’s first and only category management business simulation and education solution.

Learn more about the program
Lubov Kelbakh
Catmania program Director
The purpose of the program:
Catmania Business Simulation is a unique tool simulating the life-like market conditions with manufacturers, retailers, shoppers and their individual choices.
The first and only category management business simulation in the world
Study the tactics of 4P (Product/Price/Place/Promotion) which will lead to successful shopper management
Get the full range of solutions for category management on every level of the company
We are proud to have the best of the best in our team – the world class experts in business education, retail, category management, shopper insights, logistics and negotiations.
Marcel Corstjens
Professor of marketing INSEAD International Business School
Mark Taylor

Trainer, consultant and writer

Anton Lazarev
Head of business simulation development team
Alexander Isaiev
Executive Director Mania Business Simulations
Lubov Kelbakh
Program Director
Vadim Korsunsky

Vice-President International Business Development Mar-Pro and Catmania, trainer Mania Business Simulations

Aya Tonoyan


Leonid Gutin
Category management expert
Konstantin Plakhtuykov
Retail expert
Jean-Jacques Vandenheede

European Business Insight Director, Nielsen Company