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The only comprehensive education program for category managers for retail chains and manufacturing companies.
The purpose of the program:

Train the category

Olga Savushkina
Leading trainer Catman

1. Proven methodology:

  • Best global practices and experts
  • Unified concept of collaborative education regardless of the sponsor

2. Applied skills and the opportunity to assess the quality of decisions and to see the results through business simulation

3. Collaborative education and implementation of projects with the help of independent party

Catman Academy provides opportunity to:
  • get systematic education from A to Z utilizing the best global and local practices;
  • learn to analyze any category and practice new knowledge through business cases and simulation;
Key competencies:

Comprehensive and systematic understanding of category management tools, proficiency in all types of category analysis.

Duration of the course:

2 sessions two days each (48 hours) + homework (business case based on real data)

Target audience:

Procurement directors, category managers, heads of sales departments, KAMs, sales managers, managers of merchandising and trade marketing departments, supervisors, sales representatives

MetEducation methods:

business simulation, negotiations, lectures, discussions

Available formats:

Open, In-House, Collaborative

Recommended size of the group:

12 participants


the group is divided into teams (minimum of 4 teams)


, Vadim Korsunsky

Stage 1. Theory and practice - 2 days
Objective of Stage 1:

Together with participants, shape the "common language" of category management.

1. First 5 steps of the classical model of category management.

2. All types of category analysis.

3. Forming a "common language" of category management.

Upon completion of Stage 1 the participants get a 2-week assignment allowing them to apply the new knowledge and tools. Each participant receives a detailed feedback on their assignment.

Stage 2. Theory and practice - 2 days
Objective of Stage 2:

To gain practical experience of using new knowledge through presentations, group work and business cases.

1. Steps 6 to 8 of the classical model of category management.

2. Applying and practicing the skills based on the homework assignment from Stage 1 and business cases.

3. Business game "Retailer and Supplier".

Online support

The participants will get support from the trainers via a dedicated online platform during the entire course.