Enrol now
Application form
Open dates for registration on collaborative education programs:
* The required fields
The world's first and only category management business simulation and education solution.

Download presentation:

- Catmania - English (PDF)
- Catmania - Russian (PDF)

Catmania is a unique tool modeling the market with several FMCG-manufacturers and retailers

Vadim Korsunsky
Lead Catmania trainer

1. The only business simulation program on category management in the world.
2. The participants are trained in using the 4P tactics (Product/Price/Place/Promotion) which ensure successful relationship with customers.

You get a complete picture of all decisions taken within category management framework at every level of the company.
The participants' task is to use the tools of category management, focusing on shopper needs and based on partner interaction between supplier and retailer

Catmania business simulation program:

Offers unique solutions focusing on creating profitable growth of retail turnover
Provides the most advanced level of education available in FMCG retail industry

World's best practice-based catman education:

1. Modern methods of analysis in the decision-making process
2. Practical application of new skills and knowledge
3. Reconciliation of category strategy within the entire retail chain
4. Opportunity to see the results of your decisions (reaction of the market after one year)

Business simulation provides opportunities for a safe assessment of how the various strategies and tactics affect the results of joint business and market as a whole within 2-3 years.

Key competencies:

advanced understanding of category management tools and their economic influence, strategic thinking focusing on shopper needs.

After passing the course you will become fully proficient in category management:

1. Combine category roles to the maximum effect
2. Apply strategies and tactics (4P) for category growth
3. Get insights into shoppers' needs and implement accordingly
4. Understand how category captain can benefit or impede your business
5. Know the specifics and limitations of category management

Duration of the program:

3 days of non-stop practice

Education methods:

business simulation, negotiations, lectures, discussions, coaching

Target audience:

professionals 3+ years of experience in commercial function (sales, procurement, marketing, category management).

Available formats:

Open, In-House, Collaborative

Recommended size of the group:

от from 12 to 18 participants


Lubov Kelbakh, Vadim Korsunsky, Leonid Gutin